Market Analysis

Posted on Posted in Product Analysis

competition matrix

 

There is also a significant difference between the bicycle lamps and their performance. For the little 2W bicycle lamps (cheaper than 5 EUR) the view is mostly like this:

2015_Lupine_Betty_R_240Lumens_2WFor high performance battery based bicycle lamps of 4W (between 5-15 EUR and work on batteries) give a better view:

2015_Lupine_Piko_450Lumens_4W-300x187

And the high end bicycle lamps of 45 W, often working on induction or are attached to the battery of electricical bicycle give the best view:

2015_Lupine_Betty_R_4500Lumens_45W-300x187

In the clustering this performance difference has been taken into account. During the project I will only focus on the low segment bicycle lamps.

competition matrix clustered

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