The Gap-Exploiter model

Posted on Posted in Business Model Archetypes, Gap-exploiter model

The Gap Exploiter model would be the most challenging business model in getting the bicycle lamp circular. Because of the low value of the bicycle lamp, it is hard to create a system around it where the user needs to take action in some way. In a lot of cases it would be easier for the user to just throw the bicycle lamp away and buy a new one. The Gap Exploiter model would be designed between the bicycle lamp end-of-life in the user’s perspective and a new product for a new user. This systems would demand higher quality bicycle lamps that would be designed to last longer so they can actually get a second or a third life. But the major challenge would be activating the user to not just simply throw the product away and seeing the value of putting energy into an action that gives the product another life.

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