Bicycle lamp: Classic Long-Life model & Hybrid model

Posted on Leave a commentPosted in Business Model Archetypes, Classic life-long model, Hybrid model

In a Classic Long-Life model the product will enable easy battery changes. Because of the standardized AAA battery, that most consumers keep a stock of in their homes does not make the battery the part with the shortest life span anymore. The AAA batteries have a mature recycling system that is enabled by mandatory return system at Dutch supermarkets. In this design the consumer can twist open the product by turning the lit off. From there on the product is completely stackable to facilitate easy replacement of parts. The housing is very robust and is seen as the “core” of the product. All the other parts can be ordered online and be easily replaced by the consumer their selves. Because of this, it is important to have the least amount of parts that can break. The on and off button is integrated in the twist-system of the lit. This only enables turning off and on and no other feature. Besides that, a new feature is integrated that enables the consumer to switch the colour of the light from white to red or reverse. When 1 lamp breaks down, the user only needs to buy another and not a set of 2. The switching from one colour to another is done by the same twisting systems as the on and off button.

 

source: http://www.uniquetitanium.com/MBI-HF-Ti_p_645.html

 

This business model creates value for the company to be able to ask a higher price for the product – since it lasts longer. To enable part replacement the company could choose to sell these during the lifespan of the product (Hybrid model) or to give this as a service (and increase the price even more). This is a low segment bicycle lamp, a Hybrid model would be most fitting since this will keep the price down and creates value for the company during the entire product life span.

In the Classic Long-Life model the product will last very long, but there is not circular End-of-Life designed for this. Since there is a long time without any interaction between the company and the consumer. A Hybrid model creates a better relationship with the consumer. This will also be a major challenge. Does the consumer want to have a relationship with a company for only low segment bicycle lamps? But this would facilitate a more circular End-of-Life in contradiction to the Classic Long-Life model.

When in the Hybrid model the product is send back to the company, the company can reuse the core and replace all the parts (because of the easy stackable system). The different components are easy to separate, so this could be taken in to an appropriate recycling system. Remanufacturing would be hard for the smallest parts that need to undergo a quality check. That is why it is necessary in this case to design the parts in such way that a recycling system can create more recovery.