Flint and Tinder 1

The 10 year hoodie

The american company Flint & Tinder manufacture hoodies that last for a very long time. Through the use of quality materials, double threading, a durable fit and a classic design that is made to outwear the fast fads of fashion they have created something that can last at least a decade.

Circular Design Strategies:
– Product durability
– Ease of maintenance and Repair

Business Model Archetypes:
– Classic long life model

G-shock dw5000

Casio G-shock

The Casio G-shock watch, first released in 1983 is one of the prime examples of how extremely durable design doesn’t equals a high price. The sturdy watch have had several fashion revivals since its first initial success and today the product line sees new extensions every year.

Circular Design Strategies:
– Product durability

Business Model Archetypes:
– Classic long life model

Swiss_Army_Knive_1961 Model

Swiss Army Knife

The original Swiss army knife from Victorinox is a true classic and have been known for its quality and long lasting qualities since the first knife was produced for the Swiss army back in 1890.

Circular Design Strategies:
– Product durability
– Attachment and trust

Business Model Archetypes:
– Classic long life model

Steelcase 1

Steelcase Think Chair

Environmental concerns played a key role in the design and the chair is designed for disassembly and is cradle-2-cradle certified.

Circular Design Strategies:
– Product durability
– Dis- and reassembly

Business Model Archetypes:
– Classic long life model
– Access model
– Performance model

CircoPIPE

Join the Pipe water bottle

Join the Pipe creates water bottles that can be refilled from the tap. With every bottle they sell in the Western world they give one to a child in Africa. The water bottles are made from PP and BPA free.

Circular Design Strategies:
– Product durability
– Attachment and trust

Business Model Archetypes:
– Classic long life model

CircoCREUSET

The cast iron pan by le Creuset

Le Creuset has been producing cast iron pans since 1925. People trust this brand for its quality that is why these pans are passed on from generation to generation and extremely long lasting.

Circular Design Strategies:
– Product durability
– Attachment and Trust

Business Model Archetypes:
– Classic long life model

CircoTIMBA

The original yellow boot by Timberland

Timberlands yellow boots are like Levi’s 505 jeans. Thick leather and timeless design make the model of the shoes durable and long lasting. This model is the only thing that has not changed in design since the first design was made in 1973.

Circular Design Strategies:
– Product durability

Business Model Archetypes:
– Classic long life model

CircoLEVIS

The Levi’s 501 jeans

Created in 1873 – Levi’s made its first original 501 button fly jeans. This model of jeans is really an investment: once bought, one can have and wear them for the rest of their life. The quality of these jeans is high because the denim used is tough and thick.

Circular Design Strategies:
– Attachment and trust
– Product durability

Business Model Archetypes:
– Classic long life model

Relight 2

Reelight induction bicycle light

Reelight produces bicycle lights that function with induction. Furthermore the lights are attached to the bike which means that they don’t get stolen or forgotten and thereby the product has a much longer life time than other bike lights.

Circular Design Strategies:
– Product durability
– Standardization & Compatiblility
– Dis- & Reassembly

Business Model Archetypes:
– Classic long life model

pot8

S-POT

A set of pots and objects that can be piled together on the same fire for cooking or warming up the stones. The material used is called ‘pietra ollare’, which is specific soapstone from valtellina, Italy where each piece is handmade according to an old craft.

Circular Design Strategies:
– Product durability
– Upgradability & Adaptability

Business Model Archetypes:
– Classic long life model

ironandresin-feature-penslingers

IRON & RESIN

Iron & Resin is a Californian brand that sells streetwear clothing and motorcycle accessories. The relative advantage that this brand is focusing on is its hand crafted quality made in the USA.

Circular Design Strategies:
– Product durability
– Attachment and trust

Business Model Archetypes:
– Classic long life model

Gispen-SteelTop-43W8134

Gispen Steeltop

Gispen Steeltop is a desk that is adjustable in height to promote ergonomics. The whole product is made out of steel. Making it very durable and recyclable in case the product would turn obsolete.

Circular Design Strategies:
– Product durability

Business Model Archetypes:
– Classic long life model

UM22

the Ultimaker

Ultimaker is an open source company hosting an open source community where people can share their creativity and help eachother out. With the Ultimaker every user can create and print his own creations.

Circular Design Strategies:
– Attachment and turst
– Product durability
– Ease of maintenance and Repair

Business Model Archetypes:
– Classic long life model

freitag5

FREITAG

Freitag products are made from original recycled materials (used truck tarps, used car seat belts, used air bags and used bicycle inner tubes). Because the materials are tough, the products are too.

Circular Design Strategies:
– Attachment and trust
– Product durability

Business Model Archetypes:
– Gap-exploiter model

copic-marker-colours

Copic marker

Copic markers are the highest qualitative markers in the world. The are designed for a lifetime of use, so the user only needs to buy a copic once and refill it when necessary.

Circular Design Strategies:
– Product durability

Business Model Archetypes:
– Hybrid model

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Link

Link is modular product featuring units that join together to create freestanding partitions and room dividers. Depending on how the units are stacked, Link can be used for multi purposes and different interior settings.

Circular Design Strategies:
– Attachment and Trust
– Product durability

Business Model Archetypes:
– Classic long life model

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Bugaboo Cameleon

The Cameleon is able to be used from newborns to toddlers and designed to last at least 15 years. Every user can adjust the Bugaboo Cameleon to his own preferences, the stroller is available in many different colours.

Circular Design Strategies:
– Attachment and trust
– Product durability
– Upgradability and adaptability

Business Model Archetypes:
– Classic long life model

my_paper_bag_short_handle_original_brown

My Paper Bag

The My Paper Bag Original is a bag made of ecological tanned leather in a Fair Trade certified workshop in India. It is a high qualitative bag. The leather and the wooden bottom inside make the bag durable and long lasting. The leather becomes even more appealing over the years.

Circular Design Strategies:
– Attachment and trust
– Product durability

Business Model Archetypes:
– Classic long life model

ovfiets

Public transport bicycle

The public transport bicycle (OV-fiets) is a bicycle made for renting services. The bicycle is designed for durability and ease to adjust.

Circular Design Strategies:
– Product durability
– Ease of maintenance and Repair

Business Model Archetypes:
– Access model

opinel

Opinel pocket knife

The Opinel pocket knife is a foldable knife made of carbon or stainless steel and a Beech wooden handle. The original Opinel knives are made of carbon steel, famous for their high quality cutting edge. The knife is easy to sharpen but requires carefully maintenance due to its sensitivity to rust.

Circular Design Strategies:
– Attachment and trust
– Product durability

Business Model Archetypes:
– Classic long life model

SONY DSC

Dopper

The Dopper is a drinking bottle designed to fight plastic pollution due to the disposal of single-use, plastic drinking bottles. The Dopper is a multifunctional product, it can be used as a normal drinking bottle and when you separate the upper and lower part you have a glass and a carafe.

Circular Design Strategies:
– Product durability
– Ease of maintenance and Repair

Business Model Archetypes:
– Classic long life model
– Gap-exploiter model

mushroom packaging

Mushroom packaging by Ecovative Design is a renewable way of packaging that performs like foam. The mushroom material where the package is made of is a combination of agricultural waste and fungal mycelium. Mycelium is natural, self-assembling glue. The package can end up in your garden, since it is fully compostable. Circular design strategies Design for durability: with this new material packaging can be made of materials that are natural, renewable and biodegradable. Business model archetypes The classic long life model: the new packaging material is of comparable quality as foam, and lasts as long as it has to last, […]

Project Ara

Imagine source: http://www.forbes.com/fdc/welcome_mjx.shtml This modular mobile phone enables the user to put together their own custom made phone with the specifications their desire. The user can set different parameters for different components and creates its own phone. If a component breaks down, it is easy to re-order and replace. Circular Design Strategies Design for attachment and trust: the user puts together their own phone, while doing this they will create more attachment to this. Design for durability: The phone enables the user to re-order parts and repair something if it is not working. Because of this easy repair, the life […]

Fairphone

This durable phone that is easy to repair, seduces the user to re-use and supports safe recycling. Besides that, this phone is produced with conflict-free materials under safe working conditions. In their promotion video they say: designed to open, designed to repair and designed to last. Circular Design Strategies Design for Durability. They provide services online that will increase the product lifespan: Sale of parts, Repairguides through ifixit.com, repair services. Design for ease of maintenance and repair & design for dis- and reassembly: Since Fairphone wants to encourage the user to repair their phone themselves, it is important that the […]

Caterpillar Bulldozers

Image source: http://en.wikipedia.org/wiki/Caterpillar_D6 Caterpillar is a leader in remanufacturing technologies and processes. When a product returns to the remanufacturing facility, they disassemble it to the smallest part. After a thorough cleanse the facility will recondition the part to a same-as-new condition. This helps reducing costs for the customer since they return to product or part at the same quality as a new one for a fraction of the price of a new one. The same quality garantee can be given to these same-as-new bulldozer. Circular Design Strategies Design for durability: Caterpillar offers great post purchase service to their customers with […]

Gazelle bicycles

A very common image in the dutch landscape: Gazelle bicycles. Gazelle bicycles often have multiple owners in their very long life span – reusing the product. A survey conducted by Readers Digest in 2010 found that Gazelle is the most trusted bicycle brand in the Netherlands. The first owner probably paid big money for a bicycle that stands for quality. After multiple years, when the bicycle gets older and neglected, this will switch from one owner to another. This makes service providence hard for Gazelle, eventually they do not have contact with the user anymore. Only first or second user […]

Herman Miller Mirra Chair

Imagine source: https://www.flickr.com/photos/rosenfeldmedia/3260817875/ Herman Miller makes office furniture and sustainability is one of their core values. They try to minimize the impact of the lifecycle of their products. They start with this in a very early stage in the supply chain. Their aim is to create 100% green and waste-free products within 2020. The Mirra Chair is Cradle to Cradle certified and the design has a very strong focus on design for disassembly. They also have demonstrations in which they show that their product can be taken apart within a few minutes! When the user does not want to the […]

Rolls Royce Airplane Engines

Image source: http://commons.wikimedia.org/wiki/File:Gearbox,_inlet_and_compressors_of_sectioned_Rolls-Royce_Dart_turboprop_01.jpg Rolls Royce does not only provide their customers (commercial airlines) airplane engines, they only charge their customers for the actual flown hours. It is the responsibility and the risk of the company that the engines are running according to plan. Within this business model, the company needs to design a really high quality product because they do not generate profit when the product is not operating – the ultimate access model. Circular Design Strategies Firstly, it is important and the cheapest for the company to design a durable product. When they do not have to repair anything […]

Miele Washing Machines

Image source: http://en.wikipedia.org/wiki/Miele The slogan of this washing machine brand phrases: “Miele, er is geen betere” (Miele, there is not better option). Miele is an A-brand, their products are more expensive than others but they are high of quality and efficiency. The user does not only pay for the machine itself, but also on services that are focussed on extending the lifespan of the product. These services contain: repair guides on the website, repair services and cleaning/maintenance of the machine. Other services are there to confirm the long lifespan of the products, for example: the Miele Service Certificate. For 200 […]