Herman Miller Mirra Chair

Herman Miller

Imagine source: https://www.flickr.com/photos/rosenfeldmedia/3260817875/

Herman Miller makes office furniture and sustainability is one of their core values. They try to minimize the impact of the lifecycle of their products. They start with this in a very early stage in the supply chain. Their aim is to create 100% green and waste-free products within 2020. The Mirra Chair is Cradle to Cradle certified and the design has a very strong focus on design for disassembly. They also have demonstrations in which they show that their product can be taken apart within a few minutes! When the user does not want to the product anymore, the company will receive the product again and is able to take all the different components apart and assess them on quality.

Circular Design Strategies

Design for Durability: they give a very extensive warranty and provide services to meet the long life expectations.

Design for dis- and reassembly: This product is designed to be easily disassembled.

Design for ease of maintenance and repair: It is not complex to maintain and repair because of the easy disassembling.

Business Model Archetypes

Classic Long LifeĀ  or Access model

Product Life Cycle Stage


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