The My Paper Bag Original is a bag made of ecological tanned leather in a Fair Trade certified workshop in India. It is a high qualitative bag. The leather and the wooden bottom inside make the bag durable and long lasting. The leather becomes even more appealing over the years.
Circulair design strategy
- Design for product attachment and trust: attractive timeless design. Product is personally attached to product: product with a ‘story’.
- Design for product durability: The My Paper Bag is made of leather and last long.
Business model archetype
- The classic long life model: the bags are durable.
Product Life Cycle Stage
Bags fit in the fashion market and is in its maturity stage.