My Paper Bag

The My Paper Bag Original is a bag made of ecological tanned leather in a Fair Trade certified workshop in India. It is a high qualitative bag. The leather and the wooden bottom inside make the bag durable and long lasting. The leather becomes even more appealing over the years.

Circulair design strategy

  • Design for product attachment and trust: attractive timeless design. Product is personally attached to product: product with a ‘story’.
  • Design for product durability: The My Paper Bag is made of leather and last long.

Business model archetype

  • The classic long life model: the bags are durable.

Product Life Cycle Stage

Bags fit in the fashion market and is in its maturity stage.



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