The Copenhagen Wheel transforms your bicycle into a smart electric hybrid, quickly and easily. The Wheel contains a motor, batteries, multiple sensors, wireless connectivity, and an embedded control system. The Wheel learns how you pedal and integrates seamlessly with your motion, multiplying your pedal power 3x—10x. It transforms ordinary bicycles quickly into hybrid e-bikes that also function as mobile sensing units. The Copenhagen Wheel allows you to capture the energy dissipated while cycling and braking and save it for when you need a bit of a boost. It also maps pollution levels, traffic congestion, and road conditions in real-time


Circular Design Strategies 

  • Design for standardisation and compatibility: The Copenhagen Wheel turns the bike you already own, quickly and easily into an electric bike. The Copenhagen Wheel differs from other electric bikes in that all components are elegantly packaged into one hub.
  • Design for adaptability and upgradability: The Copenhagen Wheel allows you to control the wheel through your Smart Phone. You can then use your phone and the Copenhagen Wheel Application to unlock and lock your bike, change gears, select how much the motor assists you and for viewing relevant real-time information.

Business Model Archetypes

  • The gap exploiter model: The Copenhagen wheel adds value to a normal bicycle turning it into an electric bicycle with the addition of different technological features.

Product Life Cycle stage

World Bicycle Production

  • Mature stage: the global market for bicycles grew rapidly till the 1990s and since then the market is quite stable, although in some parts of the world the bicyle market is still growing (source: WorldWatch)

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