The classic long-life model: primary revenue stream from sales of high-grade products (eg the German company Miele’s washing machines) with a long useful life .
For hockey sticks this would mean focus on increasing the quality of the hockey stick. Juniors have a problem that they need new sticks every time they grow. Extend is a hockey stick that grows together with the kids. A screw system on the inside of the stick can turn, one direction it will turn smaller and the other direction bigger.
The access model: provide product access rather than ownership (eg the Dutch company GreenWheels’ shared car use). Main revenue stream from payments for product access .
The access model could be included in a leasing field hockey sticks model. Field hockey players get access to a hockey stick for a certain period. Hockey sticks can get a longer using life, by re-using the sticks. Also will less sticks end up near the coat hanger, as this is where many of the hockey sticks end up when they are not used any longer. The lease system can be a solution for growing kids, to not need to buy a new stick every time they have grown.
The performance model: delivers product performance rather than the product itself (eg hours of thrust in a Rolls- Royce, Power-by-the-Hour jet engines). Primary revenue stream from payments for performance delivered .
For the hockey stick this would mean providing access for people to play hockey. This could mean a service would be invented, where a provider, like the hockey club owns the sticks. Per training and game a new hockey stick can be grabbed and put back after using it. With this service no sticks will be at people their own homes, the clubs keep the ownership and will know where they all go. Another advantage is that the sticks will be used to its full technical life and the sticks will stay at one place, so easy collection is possible.
The gap-exploiter model: exploits ‘lifetime value gaps’ or leftover value in product systems. Main revenue stream from selling products, parts and services based on the mixed product life of components (eg printer cartridges outlasting the ink they contain, shoes lasting longer than their soles) .
No clear ideas were made for the gap-exploiter model with the field hockey stick.
Posting had a small break, but new posts are coming! What did I do the last weeks?
After the third session had been held discussing the circular design strategies and chronologically the circular business models; a few concepts have been discussed. This were three concepts; extend, skin and leasing. These concepts are based on the research question; ‘How can the differences of usage life and technical life of hockey sticks be brought closer towards each other?’. The focus is still on junior hockey players, these juniors represent two third of all the field hockey players in The Netherlands. The conclusion after the session was to continue with Skin (now called Sleeve) and Leasing. Extend still exists, but doesn’t get the focus for now.
One week left, and further detailing of the concepts needs to be done. Thursday second of July will be the last session where end results will be shared. I am curious how everything will be by then!