Classic long-life

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The classic long-life model: primary revenue stream from sales of high-grade products (eg the German company Miele’s washing machines) with a long useful life [1].

For hockey sticks this would mean focus on increasing the quality of the hockey stick. Juniors have a problem that they need new sticks every time they grow. Extend is a hockey stick that grows together with the kids. A screw system on the inside of the stick can turn, one direction it will turn smaller and the other direction bigger.