The performance model: delivers product performance rather than the product itself (eg hours of thrust in a Rolls- Royce, Power-by-the-Hour jet engines). Primary revenue stream from payments for performance delivered .
For the hockey stick this would mean providing access for people to play hockey. This could mean a service would be invented, where a provider, like the hockey club owns the sticks. Per training and game a new hockey stick can be grabbed and put back after using it. With this service no sticks will be at people their own homes, the clubs keep the ownership and will know where they all go. Another advantage is that the sticks will be used to its full technical life and the sticks will stay at one place, so easy collection is possible.