#1 Attachment and trust

Posted on Posted in Circular Design Strategies, Product Attachment and Trust

Performance is an important factor in kitesurfing if it comes to attachment and trust of the material. You have to be prepared to the strong forces of nature. Kitesurfing is the most fun in the strongest wind. A lot can happen in this weather circumstances so you want to be sure the material suits you to allows you for optimal and safe performance.

2 Solutions to gain more trust/attachment in the gear:


  1. Adjustable and comfortable pads: better performance is reached by close feet/board contact. To give a maximum comfort and control.
  2. Data explanation: make the technical data understandable for the leaks. Kitesurfing data is difficult to understand for people who start to kitesurf. Understanding the wind and your gear makes you more confident about your stuff and provides optimal trust in your gear. This enables a better selection of the board in the first time so you won’t have to change boards that often.

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