The hybrid model is a combination of a durable product and a short lived consumable. Looking at the combination of parts of the kiteboard the pads and straps are the parts that can be keeped a lifetime while the board changes along with the progression of the kitesurfer. The idea is to make personalized footpads and straps that can be kept a lifetime. In this case the board board will be the short lived consumable. This would be a total different approach than it is right now. In this model the kiteboards are only used per step in progression, so the board will only be used for about 10 times. In this model they don’t have to last a lifetime, so a challenge will be to change the material into disposable material. In this way the obsolescence is planned.