In the performance model users pay for the result that the product delivers instead of the product it self or access to it. In this case the performance will be to have access to water and wind. An idea can be a subscription to every kind of board sports to the water. Pay for a service to rent kite gear, surf gear or swimwear wherever and whenever you want to be on the water.
In the performance model users pay for the result that the product delivers instead of the product it self or access to it. This can also be interpreted in another way concerning this project. Progression/performance is an important part in this sport category. Fanatic kitesurfers want to progress as quick as possible. Kitesurfers have the mentality to always be the best, if you’re able to do some tricks you can impress the the other sex. The payment for performance in this business model, is paying to progress faster.