Decision making or keep being stuck in the middle?
After a week or so I made up my mind. Circular design is still very new to me, new to the world, completely new to the consumer.
I truly believe it is up to the designers and manufacturers of products to change the mindset of consumers, to make them aware of what we consume and of what we have together in and on our planet and how to protect that.
Although I did feel like sharing my dilemma with the world, I also figured out that by choosing to work with the Access Business model archetype I can actually do something to make people a little bit more aware of circular economy. This service can both enhance consumer awareness, it gives peoples comfort, and hopefully they even take the slippers home after wearing them the whole day to keep them forever. Which would mean, through the Access model helping people to make use of a product with the Classic Long Life.
Making one of my favourite products to be a circular product which at the same time can teach consumers of their consuming behaviour can work out just perfect?
The conclusions from the Business Model Archetypes are summed up to create an overview of what possibilities are found for business models for circular slippers. In short they are described once more to show what options lay ahead to combine with the strategies to create a perfect match.
Super challenge to design very durable slippers that can be made profitable for business and acceptable for consumers with the Classic Long Life model.
Use the Hybrid Model to create a forever lasting sole with a consumable top, do try to design the top in a eco-friendly way, for example to make it biodegradable.
Create a Gap Exploiter service by giving consumers the change to exchange their flipflops to be refurbished into winter slippers by reusing the sole.
With the Access Model a service can be designed leasing slippers in public spaces to people to enhance their well-being and comfort during a visit, where it would normally be unaccepted to wear footwear you are expected to wear at home.
The Performance Model would create a possibility for people to have warm and comfortable feet without a product that they can personally own. This can be underfloor heating or warm carpet.
Now that both strategies and business model archetypes are explored the next steps can be made towards combining the two to make a valid business model canvas with feasible descriptions of possibilities.
This blog is about circular design and the application of business models and strategies to make slippers circular. This blog is written by Lou van Reemst.
To do so the framework from the book ‘Products that last – product design for circular business models’ by Marcel den Hollander, Conny Bakker, Ed van Hinte and Yvo Zijlstra (October 2014) is used. This book works with both ‘Business Model Archetypes’ and with ‘Product Design Strategies’ specially created to find ways, gaps and possibilities to change/redesign products into circular ones, into ‘products that last’.
For any questions, comments, notes, or helpful information please do not hesitate to leave a comment in the bottom of this page!
plural noun: slippers
1.a comfortable slip-on shoe that is worn indoors.
synonyms: mule, moccasin, house shoe;
3rd person present: slippers
beat (someone) with a slipper.
“he didn’t slipper me hard”
What are slippers
Slippers are shoes people wear indoor. Slippers are comfortable shoes people like to wear when they are at home. People either use them to protect their feet from whatever dirt is on the floor or probably even more important: to keep their feet warm. Because most countries in the world know seasons, with summer and winter peaks, people have shoes(and slippers) in all different kinds: The ones that are waterproof and super warm, and also the open windy summer sandals, where most of the time the feet are totally exposed to the outside world.
Because slippers come in all kinds of shapes, colours and editions they have been categorised into three types for this blog:
The summer (Asian) slipper – with open toes
The soft sole slipper – wrapped around the feet
The hard sole slippers – slip on slippers with open back
Reasoning in design
The slipper below states the reasoning in design, even though this model is based on the ‘soft sole slipper’, the functions, needs and values are viable for all three types.
For further process the slippers are divided on product level into three parts: The top, the lining (inside) and the sole.
Materials The most common materials used to produce slippers are:
– Rubber (foams: such like EVA, PU, TPR)
The choice of material in design depends on the price and the brand it is made by.
Conclusions Slippers consist out of three parts: a top, lining and the sole. To create the perfect slipper these parts need to work closely together to give the user comfort, airy and warm feet.