First meeting with the designers

Posted on Posted in Circular Design Brief

During the first workshop with external designers I had the chance to meet Gideon who helped me walking through the six Circular Design Strategies. I explained to him which my Circular Challenge was and which are the directions I intended to follow (check First step towards my Circular Challenge) then we started brainstorming and playing with the Circular Design Strategies, trying to look at the toothpaste in a broader and not conventional way in order to come up with ideas that fit the Products that Last principles. It wasn’t an easy task, we had to force ourselves to think differently, and sometimes we felt we had no reference points, since finding an answer to my Circular Challenge means to design a brand new kind of toothpaste. At the end of the day we came up with different Circular Design Strategies that can be found here.

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