Circular Case First Look

Posted on Posted in Product Analysis

Hi, my name is Fabio and for my Circular Case I’m going to re-design the toothpaste. I chose the toohpaste because it is a product we deal with everyday, multiple times a day, but we have never actually stopped thinking about it, we take it for granted. The toothpaste tube hasn’t changed in the last 50 years and so is its process model, which has been linear (production, consumption, waste) till today!


So these are my motivations, but before we start a deep analysis of this fast moving consumer good is needed.

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