How does it work?

Posted on Posted in Final Concept Design

I decided to create a product service system around Toothpace, since it is a product we use daily, I thought it might be also profitable from an economic point of view to have some sort of service that can satisfy the consumers. Basically Toothpace can’t be bought at supermarkets, but rather it can be bought online. Taking inspiration from Dollarshaveclub system, Toothpace, as a premium product, is aiming to a specific target with specific needs (natural ingredients, sustainability), I thought that giving the consumer the possibility to personalise his own paste, choosing from different flavours and ingredients, could be a relative advantage that differentiate Toothpace from others toothpastes. To personalize the paste a consumer can go on the website and pay a monthly subscription of 9€ that allows him to have 120 capsules (production cost around 5€) which are shipped to him one a month (the quantity of toothpaste shipped and the frequency of shipment is up to the consumer’s needs).


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