Toothpace “no waste, good taste” is my final concept. It is a product that breaks the old conception of the toothpaste and redesign a brand and circular product. It is quite a theoretical product for the moment, since it uses edible/soluble film made by plastic (I wouldn’t call it plastic though) which are currently being tested and developed by different companies but are not really ready to be introduced to the market.
Toothpace is composed of a dispenser and refills. The dispenser is a solid container designed to have a clean shape and a long lasting lifespan, while the refills are capsules of toothpaste packed in a soluble/edible packaging made by sodium alginate.
The dispenser has a capacity of 130 capsules, each capsule is 1g of toothpaste, this means that the dispenser at full capacity contains 130g of paste while on the average a toothpaste tube contains from 75g to 125g of paste. The mechanism is easy, there is a small lever on the top part of the dispenser that when pushed up, using a finger, unblock the exit at the bottom of the dispenser so a capsule can be released.