The idea is to create a personalised dispenser through added features as: an interchangeable nozzle or an hourglass/timer.
Appearance: different options and combinations of texture, colour, shape are available in order to allow the consumer to choose the one he/she feels more attached to.
1- Interchangeable nozzle+shoulder: The user can choose among different nozzle which allow to change texture, colour, taste of the paste. It is meant to personalise the brushing moment depending on the user needs.
2- Implementing an hourglass/timer into the toothpaste tube allows the user to know how much time should be spent to brush the teeth. Consequentially the toothpaste becomes a sort of educational product which creates trust toward the user.