With durability the goal is to make the dispenser as durable as possible. In this case materials play an important role but also avoiding complex mechanisms (which might broke), easy of cleanliness, and intuitive interaction allow the dispenser to be used longer.
1- Durable and recyclable materials as aluminium or plastic: durability concerns only the material aspect of the product, therefore a durable material as aluminium or plastic (materials that can be recycled in the Netherlands) are preferred.
During the third and last workshop with the designers, myself and Gideon worked on the Business the encompass the toothpaste. Looking at the Hybrid Model as the Business Model that best fit our project we started working on the Customer’s Actions following the service blueprint given to us. Keeping into consideration our target’s characteristics (high involved users, how are looking for premium products that are aware of what they are buying) we looked for places where our target would focus on. At the end we came up with three main strategic channels: dentist’s studios, personal care shops and beauty saloons.
In these channels the product will be displayed and advertised (trial also) but the real purchase will be on an online platform where the user can personalise his own paste with different colour and ingredients. The purpose of this personalised service it to create a sense of attachment and trust over the final user.